Market Launch & Distribution

We take an entrepreneurial approach to amplify meaningful outcomes.

At IDE, we specialise in guiding you through every stage of bringing your medtech solution to market, ensuring market penetration and commercial success.

Our comprehensive services include:

Market Opportunity Assessment: Gain insights into the market landscape and potential opportunities for your product.
Business Model Assessment: Develop the most suitable business model and path to market based on your unique product and goals.
Market Entry Roadmaps: Navigate the complexities of medtech market entry with a clear roadmap designed to maximise success.
Go-to-Market Strategy: Our cross-functional team will work with you to develop a tailored approach to introduce your medtech product effectively to the market and reach your target customers.
Product Launch Strategy: Formulate strategies to ensure a successful and impactful medtech product launch.
Distributor Search and Selection: Identify and select the right distribution partners to expand your market reach and drive sales.
Distribution: IDE can act as a distribution partner – managing distribution channels efficiently to ensure your medical device reaches customers effectively.

Our deep market knowledge and implementation expertise come from our own experience launching and selling medtech products. We leverage our market access insights to create realistic and achievable market entry strategies. By working in cross-functional teams, we ensure key business and marketing questions are addressed early, increasing the likelihood of commercial success.

– Kirsty Amland,
Director – Sales & Marketing, IDE Group

Why partner with IDE Group?

Strategic Market Knowledge: Our team has hands-on experience launching and selling medical device products, providing invaluable insights into market dynamics.
Integrated Approach: We integrate our product development and market access knowledge into our strategies, ensuring realistic and achievable plans.
Cross-Functional Collaboration: Working in cross-functional teams, we address key business and marketing questions early in the development process, enhancing commercial success.
Global Presence: With a global presence and networks in key international markets, we offer unparalleled access and opportunities for market expansion.

Partner with IDE to navigate the complexities of the medtech market and achieve your venture’s full potential.

IDE Group worked with us throughout the commercialisation process – through design, manufacturing and launch. Their constant focus on excellence, innovation and the quality of the user experience has helped us launch a product that’s truly disruptive in the diagnostic healthcare market.

– John Kelly
CEO, Atomo Diagnostics