Business Strategy

A holistic approach to Business Strategy & Development.

At IDE, we view medical device commercialisation as part of a broader ecosystem.

Our Approach

Our bespoke approach integrates technical product development with the development of a viable business that can deliver it to market. This involves developing project strategies and plans, that integrate activities for developing the product with those for developing the business model.

Taking this holistic approach with our clients enables us to achieve the optimal outcomes for our clients, patients, and healthcare systems via the creation of a successful venture.

Entrepreneurship Led Design

We navigate projects with a focus on identifying and delivering valuable solutions for all stakeholders involved. Our approach is rooted in delivering value efficiently and effectively – where it delivers the most impact while preserving resources.

Whether it’s a start-up where the product is inseparable from the business or a large corporation with complex, global commercialisation strategies, we tailor our approach to fit the unique needs of each client.

Our business strategy and development services are geared towards achieving the optimal end product for all stakeholders involved, grounded in practical experience and a commitment to tangible results.’

– Richard Sokolov
Executive Director and Co-Founder IDE Group

What sets us apart?

Enabler: We see business strategy as an essential enabler for the entire commercialisation process.
Multi-disciplinary approach: Our approach satisfies multiple stakeholders, considering the entire ecosystem in which the company and the medtech product exist.
Execution experience: A track record of venture building from idea on a napkin, through to products on the market, we bring real world experience to every project.
Use constraints to our advantage: Our framework allows us to plug in and scale up or down as needed, providing flexibility and adaptability.
Hard critiques make for better outcomes: We challenge the brief to ensure a viable value proposition, de-risking projects and avoiding wastage.
Skin in the game: Unlike traditional consultants, we have a vested interest in success , sometimes investing our own resources.