Nichole Olsen New Business Development Lead - US

Role:
New Business Development Lead - USA

Qualifications:
Bachelor of Social Science and Psychology, Masters of Social, Emotional, and Behavioral Learning

Capabilities:
Building strong client partnerships and spotting the right opportunities to bring ideas to life. Turning complex MedTech challenges into clear, actionable plans. Guiding projects from first conversation through design, engineering, and launch. Bringing behavioral science insights into human-centered design and user engagement. Navigating regulatory and market realities without slowing innovation.

Nichole loves working in the medical device field because it sits at the intersection of innovation, human impact, and real-world problem-solving. Every project is a chance to help bring ideas from a sketch on paper to a tool that can improve or even save lives. Her background in psychology and behavioral science shapes how she thinks about design and working with our clients not just how something works, but how it feels, how it’s used, and how it can make a difference in someone’s day. The mix of cutting-edge technology, complex challenges, and the opportunity to collaborate with brilliant minds across disciplines is what keeps her hooked. In Nichole's free time she loves being active outside, reading a good book, spending time with her 19 year old son (which includes watching some amazingly ridiculous YouTube famous content creators), and watching all things sports.

"Well-behaved women seldom make history."

- Laurel Thatcher Ulrich