bbfh challenge 2025
Published On: October 17, 2025Categories: Entrepreneurial, Medical Device, Product Design

IDE Group has announced the finalists for the 2025 Building Better Futures for Health (BBFH) Challenge, a national initiative designed to accelerate the commercialisation of early-stage medical technologies and strengthen the foundations of Australia’s MedTech innovation ecosystem. Delivered in collaboration with the Medical Technology Association of Australia (MTAA) through its MedTech Compass initiative, the BBFH Challenge combines technical development, industry insight, and strategic guidance to help innovators transform promising concepts into viable market solutions.

Now in its ninth year, the BBFH Challenge aims to help bridge the gap between research excellence and scalable market deployment, so that new MedTech innovations are translated into products that reach patients, attract investment, and achieve commercial success.

The live semi-finals held on October 15th, brought together different MedTech ventures addressing some of healthcare’s challenges such as patient monitoring, paediatric drug delivery, and maternal health among others. Following a rigorous evaluation process, Mamatech, Meablex, OptoSleep, and Pulsatile Innovations have been selected as the 2025 BBFH Challenge finalists and will advance to the grand final to be held during the MTAA MedTech Conference in Sydney on October 22nd.

  • Mamatech, founded in 2025 by two women’s health physiotherapists, is an early-stage Western Australian med-tech startup developing Mamawand, the world’s first personal handheld consumer-grade therapeutic ultrasound device for breastfeeding women, which is specifically designed to treat inflammatory conditions of the lactating breast such as mastitis, blocked ducts, and engorgement, thereby providing an accessible and effective at-home solution that empowers women and improves postnatal care.

  • Meablex is transforming prosthetic technology through the development of a sensorised quick-fit prosthetic socket integrated with its novel AI-powered MyoLog sensing system, thereby overcoming the limitations of traditional electromyography-based control, which is often prone to noise, perspiration, muscle fatigue, and poor electrode placement, factors that contribute to high rejection rates, particularly among children, while simultaneously eliminating the need for frequent and costly custom sockets as users grow, thus improving accessibility, comfort, and long-term usability.

  • OptoSleep is addressing the significant global challenge of obstructive sleep apnoea, a condition that affects up to a billion people worldwide, by creating a smart oral appliance that delivers light stimulation to throat muscles to trigger contraction and maintain airway openness during sleep, while also integrating an algorithm to automate patient-specific appliance design for 3D printing, refining sensor analysis and stimulation algorithms, and incorporating machine learning for efficacy monitoring and performance validation within the device hardware, thereby advancing toward a highly personalised and non-invasive therapeutic solution.

  • Finally, Pulsatile Innovations extends this wave of healthcare transformation with PulseTile, a single-use sensing device designed to be applied to the neck of a person in suspected cardiac arrest, which enables rescuers to rapidly detect the presence or absence of a pulse and determine whether life-saving interventions such as cardiopulmonary resuscitation are required, thus enhancing decision-making and improving outcomes in critical emergency situations.

The BBFH Challenge is about discovering new ideas for building better futures and setting them on a path to real-world impact. This year’s semi-finalists and finalists have shown considerable drive and potential, and I look forward to supporting these groups bringing positive impact to the lives of patients and clinicians. Our partnership with MTAA reinforces this shared ambition, uniting deep industry expertise, strategic direction, and hands-on support to guide emerging innovators from concept to market

This year’s participants will compete for up to $40,000 in IDE Group services, comprising a $30,000 major prize awarded by an expert judging panel and a $10,000 People’s Choice Award. Yet beyond the financial incentives, the Challenge is distinguished by its emphasis on collaboration, mentorship, and long-term capability building. Finalists benefit from individualised guidance provided by IDE Group’s multidisciplinary teams of engineers, designers, and clinicians, bringing together deep sectoral knowledge, technical excellence, and a shared commitment to advancing Australia’s MedTech innovation frontier.

The winning venture, to be announced at the grand final on October 22nd, will further gain entry into MedTech Compass, a strategic initiative led by the MTAA. Designed to accelerate the pathway from concept to commercialisation, MedTech Compass offers targeted support across regulation, reimbursement, investment readiness, and market access, complementing IDE Group’s hands-on expertise in design, development, and product strategy. Together, these programs form a comprehensive framework for translating innovation into impact, equipping early-stage ventures with the tools, networks, and insights required to achieve commercial and clinical success.

Contact for Media Inquires:

Kirsty Amland
Marketing Director
IDE Group
Phone: +61 2 9647 2660
Address: 701-703 Paramatta Rd,
Leichhardt, NSW 2040. Australia
Email: partnering@ide.group

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BBFH 2025 WinnersIDE Group announces winner of the 2025 Building Better Futures for Health (BBFH) Challenge
Yellow stethascope wrapped around a red heartIDE Group and MTAA drive the development of emerging health innovators with the Building Better Futures for Health Challenge 2025