Modern simulation lab with surgical table and medical equipment in Minneapolis.
Published On: April 23, 2025Categories: Collaboration, Medical Device

  • The IDE Simulation Usability Lab uniquely merges advanced usability testing facilities with deep user-centered design expertise, empowering MedTech companies—from agile startups to established organisations—to reduce development risk, validate clinical workflows, and achieve faster, more confident market entry.

  • The lab features adaptable contextual environments and flexible scheduling options, ensuring usability studies are responsive to evolving project timelines and enabling clients to maximize resource efficiency throughout the product development lifecycle.
  • The new Simulation Usability Lab is purposefully embedded within IDE Group’s Minneapolis Design & Development Studio, enabling rapid iteration and immediate application of user insights directly into the product design and commercialization process.

IDE Group, leader in medical technology innovation with more than two decades of experience developing and commercialising groundbreaking medical devices, announces the opening of its new MedTech Simulation Usability Lab, strategically integrated within its existing Design & Development Studio in Minneapolis. This initiative was highlighted during the recent LSI ’25 USA conference by Kent DiasAbeygunawardena, US Director at IDE Group.

Designed as a practical resource for both early-stage startups and established MedTech companies in the US and globally, the new Usability Lab combines high-value capabilities with user-centered design expertise. It provides a unique environment where teams can efficiently conduct generative research, usability testing, and clinical workflow validation.

We built this lab to be a versatile tool, combining essential usability capabilities with practical flexibility. Our goal is to help Medtech teams successfully navigate the complexities of innovation and commercialization through meaningful user insights and streamlined usability testing processes.

– Kent DiasAbeygunawardena
Director of USA Programs

The IDE Simulation Usability Lab features diverse contextual simulation environments, including Surgical Suites, Interventional Radiology, Diagnostic Imaging, and In-patient Hospital Rooms. It also includes an integrated observation suite equipped with advanced audio-visual equipment designed to capture detailed usability data and stream to extended teams. Additionally, dedicated participant check-in and waiting areas ensure efficient participant management, optimizing overall usability study operations.

Recognizing the fluid nature of product development timelines, IDE Group provides flexible reservation and scheduling options, allowing companies to respond to changing project needs while managing their resources effectively.

The Simulation Usability Lab is now available for both current IDE Group clients and new clients requiring access to advanced usability resources.

For more information, or to schedule a reservation, please contact Kent DiasAbeygunawardena directly at kent.dias@ide.group

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